Your systems. Your control.
Work in accounts you control, with clear access rules, documented workflows and a proper handover.
Structural intelligenceForm. Connection. Possibility.
A digital design & engineering studio
Based in the UK. Built for possibility.Your ambition.Made exceptional.
Bring the idea. Bring the prototype.
We’ll turn it into software people
understand, enjoy and want to use.
Product thinking.Considered design.Engineering through to launch.
01 / The idea02 / Every layer03 / The whole system
01Selected work
Ambition, in action.
Real products. Complex problems.
A considered experience at every level.
The Curriculum StudioAdaptive curriculum resources01 / 04
Product views
The Curriculum StudioOne curriculum.
One curriculum.
Many ways to learn.
From vibe-coded prototype to production. A complete UI/UX redesign, adaptive resources and SEND support, with a marketing website to match.
Explore the projectA clearer picture02
SchoolEye↗SCHOOL PERFORMANCE. IN CONTEXT.
A wider perspective03
MATview↗THE WHOLE TRUST. THE INDIVIDUAL SCHOOL.
More of the work
Products, integrations
and digital experiences.
02AI consulting & connected systems
Your business.
Working better with AI.
Less time chasing information. More room to move your business forward. We help you find where AI will make a difference, then build the systems to put it to work. Systems you own, with your data under your control.
Find your next opportunityYour whole operation, visible.
Connect the tools you already use. See what is happening, what needs attention and where a person should decide.
Know what is making a difference.
Measure time returned, quality and results. See the impact, find the bottlenecks and focus on the next worthwhile improvement.
Defined engagements / Practical starting points
Start where it matters most.
From the first strategic decision to a team running confidently with AI. Each package has a clear scope and a route to delivery.
AI opportunity & impact strategy
Two leadership workshops, a review of three business processes and a prioritised AI roadmap with success measures, ownership and investment priorities.
View scope & estimatePrivate AI foundations
Establish one private AI workspace in infrastructure you control, connect one approved knowledge source, define access and data-handling rules, and hand over with a team walkthrough.
View scope & estimateBusiness process automation
Automate one existing business process across up to three tools, with exception handling, an activity log, baseline measures and handover.
View scope & estimateAgentic operations launch
Implement one supervised agent workflow, connect up to two tools and add approval gates, activity visibility, an evaluation set and an operating runbook.
View scope & estimateAgentic team enablement
Two practical workshops for up to eight people, one role-specific agent playbook, supervised exercises and guidance for reviewing outputs and escalating exceptions.
View scope & estimateAgentic growth strategy
Map one acquisition-to-retention journey, identify agent-assisted opportunities and deliver an experiment roadmap with human approval points and measurable outcomes.
View scope & estimateAI knowledge assistant
One assistant over supplied documents, one interface, source references and a defined evaluation set.
View scope & estimateAnalytics dashboard
Up to two clean data sources, ten agreed metrics, three dashboard views and refresh setup.
View scope & estimateAPI & system integration
Connect two documented APIs, map agreed records, add scheduled sync, error logging and handover.
View scope & estimateBusiness website
Up to five pages, responsive design, CMS, enquiry form, basic search setup and launch. Client supplies final copy and imagery.
View scope & estimate0 to Hero — prototype to production
Review an existing vibe-coded prototype, stabilise one core workflow, refine the UI, add testing and deploy. Major rewrites are scoped after the audit.
View scope & estimateMVP development
A focused web product: one core workflow, authentication, up to two user roles, one integration and production deployment.
View scope & estimateEvery discipline, connected
A wider team for the whole picture.
Strategy, brand, creative work and engineering. Explore each division and find the services that fit your next move.
03The thinking behind the work
Software should open up possibilities. And make the complicated feel remarkably clear.
DD↗
David Dragan
Founder & product lead
Personal attention.
Whole-product thinking.
Archetype is a specialist software studio connecting product strategy, distinctive design and capable engineering. We consider the whole product, from the opportunity it creates to the details that make it work.
You’ll work directly with our founder, David Dragan, from the first conversation through to the build. A clear point of contact, a deep understanding of your ambitions and personal care for the decisions that shape your product.
Our work across UK education shows what that approach can enable: clearer school intelligence, better access to information and more considered teaching workflows. We bring that same attention to every sector.
Tell us what you have in mindThe difference is in the connectionsThe whole product.
The whole product.
Considered.
Product judgement, design and engineering. Working as one.
Find the real opportunity.
We look beyond the requested features to understand the people, the decisions and the possibilities. The result is a product with a clear reason to exist.
A clear purpose. An ambitious direction.Make complexity feel natural.
Information, interaction and motion work together. Every screen should help someone understand where they are, what matters and what they can do next.
Less friction. More understanding.Carry the idea into reality.
The experience and the system are developed together. We connect the details behind the interface so the finished product can do the work it promises.
From considered concept to working software.A few practical questions
Before we begin.
04Your next chapter
What are
you thinking?
A rough idea, an ambitious brief or a prototype that needs its next chapter. We’d like to hear about it.
Speak with the studioWhat happens next
We’ll review your enquiry and discuss fit, scope and a sensible next step. No finished specification needed.