Start with the founder’s vision.
Brand direction informed a custom theme tailored to the business.
All workA founder’s vision.
Ecommerce · Shopify
A founder’s vision.
Ready for commerce.
A bespoke Shopify jewellery store, combining founder-led brand direction, custom theme development, SEO, payment integration and growth work.
The productTASNUVA
Archetype’s contributionShopify store creation · Brand direction · Bespoke theme · SEO · Payments · Growth
Designed forJewellery shoppers and the founding team
TASNUVA
Ecommerce · Shopify
01The problem
The founder needed a Shopify store that expressed a specific brand vision while supporting the practical requirements of selling online.
02The approach
Archetype created and configured the Shopify store, shaped the branding direction and developed a bespoke theme around the founder’s vision. The scope also covered SEO, payment integration and growth work.
Connect presentation and purchase.
Store creation and payment integration brought the visual experience and transaction journey together.
Build for continued development.
SEO and growth work formed part of the engagement alongside the initial store setup.
03What it enables
01
Browse jewellery collections and individual product pages.
02
Shop through an integrated cart and payment journey.
03
Develop the storefront from a tailored Shopify foundation.
These describe product capabilities, rather than measured changes in user or educational outcomes.
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