Design across the ecosystem.
Branding packs provide a shared direction across the organisation’s connected platforms.
All workOne ecosystem.
Brand ecosystem · Ongoing partnership
One ecosystem.
A consistent expression.
An ongoing partnership spanning an education website, talent directory, custom CMS, brand packs, HTML emails, campaigns, copy, SEO and AIO.
The productThe Excellence Hub
Archetype’s contributionWebsite & CMS · Ecosystem branding · Email campaigns & copy · SEO & AIO
Designed forEducation leaders, specialists and the internal team
The Excellence Hub
Brand ecosystem · Ongoing partnership
01The problem
An expanding education ecosystem needed a consistent public identity and a website the team could keep developing, alongside the communications that support it.
02The approach
As a recurring client, The Excellence Hub has worked with Archetype across its website and wider communications. Delivery includes a talent directory, blog, custom CMS, ecosystem branding packs, HTML emails, email campaigns and copy, with SEO and AIO.
Give the team publishing tools.
The website brings the blog and talent directory together with a bespoke CMS.
Continue beyond the website.
HTML email design, campaign work and copy extend the engagement across recurring communications.
03What it enables
01
Present education services and connected platforms through a shared website.
02
Publish articles and maintain talent-directory content using a custom CMS.
03
Carry a consistent brand into email campaigns and ecosystem materials.
These describe product capabilities, rather than measured changes in user or educational outcomes.
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