Carry the membership forward.
Member migration brought the existing directory community into the new platform.
All workBetter connections.
Directory · CMS & CRM
Better connections.
Built from the ground up.
A UK education directory built from scratch, with migrated member records, a custom backoffice CMS and CRM, and SEO and AIO.
The productThe Education Bridge
Archetype’s contributionFull website build · Member migration · Custom CMS & CRM · SEO & AIO
Designed forSchools, education providers and the directory team
The Education Bridge
Directory · CMS & CRM
01The problem
A directory needs to work for the people searching it, the members listed in it and the team maintaining it. Existing members also needed to move into the new platform.
02The approach
Archetype built The Education Bridge from scratch, migrated directory members and developed a custom CMS and CRM in its backoffice portal. SEO and AIO were included in the delivery.
Build the operational side too.
A bespoke backoffice connects content management with relationship management.
Make discovery part of delivery.
Search and AI discoverability work accompanied the website build.
03What it enables
01
Find education providers through searchable, categorised listings.
02
Maintain directory content through a custom CMS.
03
Manage member relationships through the backoffice CRM.
These describe product capabilities, rather than measured changes in user or educational outcomes.
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