- Lifetime hostingIncluded for this valued returning client.
- £0
- The complete websiteA portable production build, ready for a future handover.
- 1 ZIP
- WordPress pluginsNo CMS or database to maintain for page delivery.
- 0
The experience inside deserved a better introduction.
The club had moved forward. Its website had not. An ageing WordPress site no longer reflected the quality of the experience, and the client felt it was putting potential members off. A bundled domain and hosting package with OrangeHost added recurring expense and made change feel dependent on the provider. A recent rebrand was the opportunity to give YES Fitness the digital presence it deserved.
Archetype took responsibility for the complete experience, from colour, typography and copy to motion, engineering and migration. The existing logo stayed; everything around it was reconsidered. The result presents training, movement and recovery as parts of an approachable Bali lifestyle, with a clear route from first impression to first visit.
Premium enough to inspire. Welcoming enough to belong.
The brief was bigger than making a gym website look current. YES Fitness needed a new face that people could see themselves in: confident, professional and aspirational, with the warmth of a place you would actually want to spend time.
The owner trusted Archetype to lead the visual decisions while retaining the logo they loved. Deep ocean tones, clear blue accents, warm neutrals and a mix of clean and expressive typography give that familiar mark a more considered setting. Copy centres on how people want to feel, connecting strength, classes, Pilates and recovery into one lifestyle story.
Motion gives the experience a natural rhythm. Existing content was selected and migrated, while films and clips from the club's Instagram bring its real spaces and community into the website. The result feels like the same business at its best, with a new confidence that carries across its social presence.
Every part of the first impression. Every step towards joining.
Brand direction & visual design
Colour, typography, art direction and a responsive design system, all built around the retained YES Fitness logo.
Copy & content migration
A clear brand voice, rewritten service journeys and selected legacy content carried into the new structure.
Motion & social storytelling
Scroll-led reveals, responsive interactions and locally hosted club films drawn from existing social content.
Membership & enquiry journeys
Membership pages, enquiry forms, direct WhatsApp contact, social links and an easy route to planning a visit.
SEO, AIO & policy pages
Search metadata, structured business information, crawlable pages, sitemap, privacy policy and website terms.
Migration & long-term handover
A move away from the previous hosting package, a portable static build and an included lifetime CDN hosting arrangement.
Rich in experience. Light on infrastructure.
Build the pages ahead of time.
The production build resolves into static HTML, CSS, JavaScript and media. Pages arrive with their content already present, so visitors and crawlers can read the site without waiting for an application to assemble it. There is no WordPress runtime or database in the page-serving path.
Keep the feeling. Reduce the moving parts.
Responsive layouts, considered motion and interactive navigation remain, with a small, deliberate set of dependencies. Fonts, scripts and club films are served as local assets; video loads when needed, and the map connects to Google only when requested. This reduces outside requests and makes maintenance easier to reason about.
Make discovery part of the foundation.
Readable page content, individual titles and descriptions, canonical URLs, a sitemap and ExerciseGym structured data give search engines and AI systems clear information about the club, its location and its services. SEO and AIO support discovery through accessible, consistent information; placement in search results or AI answers remains outside the site's control.
Own the files. Keep the options open.
One production ZIP carries the pages, styles, interactions, media, policies and search metadata. A future developer can deploy its contents to a compatible static host without restoring a database, installing a CMS or rebuilding an application server. The chosen publishing workflow is a single step, with no application runtime to configure. Domain settings and external enquiry services remain separate from the portable files.
- 01Build the pages once
- 02Publish one static archive
- 03Cache on the global CDN
- 04Serve visitors near Bali and worldwide
Vercel's published network spans 94 cities, with a Singapore region close to Bali. Static pages can be cached and served without a request-time CMS render. That makes this a strong fit for a media-rich club website serving local members and international visitors. The hosting platform is a delivery choice; the website files remain portable.
Vercel network documentationA fast arrival. A smooth experience.
Static delivery, selective media loading and fewer outside requests support the three Core Web Vitals. These are Google's “good” thresholds, shown as engineering benchmarks; they are not measured results for this website.
- Largest Contentful PaintThe main content appears promptly.
- ≤ 2.5 s
- Interaction to Next PaintThe interface responds quickly.
- ≤ 200 ms
- Cumulative Layout ShiftThe page stays visually stable.
- ≤ 0.1
A clearer brand. A stronger foundation.
The visible transformation and the engineering behind it work together. The business gains a more persuasive introduction and a simpler website to own.
| What changed | Previous setup | The new YES Fitness |
|---|---|---|
| First impression | An outdated WordPress presentation that undersold the club. | An original lifestyle identity, with confident copy, motion and real club content. |
| Page delivery | The client's previous US-hosted setup, far from its Bali audience. | Prebuilt pages served through a global CDN, with delivery infrastructure in the Asia-Pacific region. |
| Discovery | Legacy content with weak search foundations and no deliberate AI discovery strategy. | Readable HTML, service pages, metadata, canonical URLs and structured gym information. |
| Maintenance | An ageing CMS and its associated update and plugin overhead. | Static page delivery with a deliberately small dependency footprint. |
| Ownership & cost | A bundled domain and paid monthly hosting arrangement. | A portable production archive and lifetime CDN hosting included for this client. |
The owner reports an exceptional response to the new website and a surge in new membership signups.
The client reports increased influencer interest and new collaborations, with partners proud to be associated with the refreshed brand.
A coherent identity now connects the club, its social content and its membership journey, giving the business a more confident face to grow with.
Business response and project history are client-reported. No independently verified signup totals, ranking changes or before-and-after performance measurements are claimed.
A better face for the business. A lighter burden behind it.
One affordable commission brought together the creative direction, writing, motion, complete website build, search foundations, policies, enquiry routes and hosting migration. The value carries beyond launch: fewer systems to maintain, straightforward handovers and the freedom to choose a different host as the business evolves.
As a valued client who had worked with Archetype before, the owner also received lifetime hosting on the global CDN at no hosting charge. That removes the old monthly hosting bill from this project. Domain renewals and any future development or third-party services remain separate.
Most of all, the website now gives the club's quality room to shine. It presents the brand with the care it deserved from the beginning, and gives members, visitors and collaborators something they can feel proud to be part of.