# YES Fitness Bali A complete digital rebrand for a Bali fitness club: brand direction, copy, motion, a bespoke website, SEO and AI discoverability, with a portable build and lifetime hosting. Canonical page: https://www.archetype-systems.com/work/yesfitness-bali/ ## Contribution Brand direction · Design & copy · Full website build · Migration · SEO & AIO ## Designed for Bali residents, visiting fitness enthusiasts and the YES Fitness community Disciplines: Brand direction, Web design, Copywriting, Motion design, Static generation, SEO, AIO, Hosting migration. Live website: [YES Fitness Bali](https://yesfitnessbali.com/) ## The problem The club had moved forward. Its website had not. An ageing WordPress site no longer reflected the quality of the experience, and the client felt it was putting potential members off. A bundled domain and hosting package with OrangeHost added recurring expense and made change feel dependent on the provider. A recent rebrand was the opportunity to give YES Fitness the digital presence it deserved. ## The approach Archetype took responsibility for the complete experience, from colour, typography and copy to motion, engineering and migration. The existing logo stayed; everything around it was reconsidered. The result presents training, movement and recovery as parts of an approachable Bali lifestyle, with a clear route from first impression to first visit. ## At a glance - £0 — Lifetime hosting. Included for this valued returning client. - 1 ZIP — The complete website. A portable production build, ready for a future handover. - 0 — WordPress plugins. No CMS or database to maintain for page delivery. ## Premium enough to inspire. Welcoming enough to belong. The brief was bigger than making a gym website look current. YES Fitness needed a new face that people could see themselves in: confident, professional and aspirational, with the warmth of a place you would actually want to spend time. The owner trusted Archetype to lead the visual decisions while retaining the logo they loved. Deep ocean tones, clear blue accents, warm neutrals and a mix of clean and expressive typography give that familiar mark a more considered setting. Copy centres on how people want to feel, connecting strength, classes, Pilates and recovery into one lifestyle story. Motion gives the experience a natural rhythm. Existing content was selected and migrated, while films and clips from the club's Instagram bring its real spaces and community into the website. The result feels like the same business at its best, with a new confidence that carries across its social presence. ## The complete commission ### Brand direction & visual design Colour, typography, art direction and a responsive design system, all built around the retained YES Fitness logo. ### Copy & content migration A clear brand voice, rewritten service journeys and selected legacy content carried into the new structure. ### Motion & social storytelling Scroll-led reveals, responsive interactions and locally hosted club films drawn from existing social content. ### Membership & enquiry journeys Membership pages, enquiry forms, direct WhatsApp contact, social links and an easy route to planning a visit. ### SEO, AIO & policy pages Search metadata, structured business information, crawlable pages, sitemap, privacy policy and website terms. ### Migration & long-term handover A move away from the previous hosting package, a portable static build and an included lifetime CDN hosting arrangement. ## Engineering decisions ### Build the pages ahead of time. The production build resolves into static HTML, CSS, JavaScript and media. Pages arrive with their content already present, so visitors and crawlers can read the site without waiting for an application to assemble it. There is no WordPress runtime or database in the page-serving path. ### Keep the feeling. Reduce the moving parts. Responsive layouts, considered motion and interactive navigation remain, with a small, deliberate set of dependencies. Fonts, scripts and club films are served as local assets; video loads when needed, and the map connects to Google only when requested. This reduces outside requests and makes maintenance easier to reason about. ### Make discovery part of the foundation. Readable page content, individual titles and descriptions, canonical URLs, a sitemap and ExerciseGym structured data give search engines and AI systems clear information about the club, its location and its services. SEO and AIO support discovery through accessible, consistent information; placement in search results or AI answers remains outside the site's control. ### Own the files. Keep the options open. One production ZIP carries the pages, styles, interactions, media, policies and search metadata. A future developer can deploy its contents to a compatible static host without restoring a database, installing a CMS or rebuilding an application server. The chosen publishing workflow is a single step, with no application runtime to configure. Domain settings and external enquiry services remain separate from the portable files. ## Global delivery 126+ CDN points of presence · 51 countries. Vercel's published network spans 94 cities, with a Singapore region close to Bali. Static pages can be cached and served without a request-time CMS render. That makes this a strong fit for a media-rich club website serving local members and international visitors. The hosting platform is a delivery choice; the website files remain portable. Source: [Vercel network documentation](https://vercel.com/docs/regions) ## Performance benchmarks These are Google's good Core Web Vitals thresholds, shown as engineering benchmarks, not measured results for this website. - Largest Contentful Paint: ≤ 2.5 s. The main content appears promptly. - Interaction to Next Paint: ≤ 200 ms. The interface responds quickly. - Cumulative Layout Shift: ≤ 0.1. The page stays visually stable. Source: [Google Core Web Vitals guidance](https://web.dev/articles/vitals) ## The shift ### First impression Previous setup: An outdated WordPress presentation that undersold the club. New website: An original lifestyle identity, with confident copy, motion and real club content. ### Page delivery Previous setup: The client's previous US-hosted setup, far from its Bali audience. New website: Prebuilt pages served through a global CDN, with delivery infrastructure in the Asia-Pacific region. ### Discovery Previous setup: Legacy content with weak search foundations and no deliberate AI discovery strategy. New website: Readable HTML, service pages, metadata, canonical URLs and structured gym information. ### Maintenance Previous setup: An ageing CMS and its associated update and plugin overhead. New website: Static page delivery with a deliberately small dependency footprint. ### Ownership & cost Previous setup: A bundled domain and paid monthly hosting arrangement. New website: A portable production archive and lifetime CDN hosting included for this client. ## Client-reported response - The owner reports an exceptional response to the new website and a surge in new membership signups. - The client reports increased influencer interest and new collaborations, with partners proud to be associated with the refreshed brand. - A coherent identity now connects the club, its social content and its membership journey, giving the business a more confident face to grow with. Business response and project history are client-reported. No independently verified signup totals, ranking changes or before-and-after performance measurements are claimed. Portfolio inclusion does not imply studio ownership or availability for purchase. ## A better face for the business. A lighter burden behind it. One affordable commission brought together the creative direction, writing, motion, complete website build, search foundations, policies, enquiry routes and hosting migration. The value carries beyond launch: fewer systems to maintain, straightforward handovers and the freedom to choose a different host as the business evolves. As a valued client who had worked with Archetype before, the owner also received lifetime hosting on the global CDN at no hosting charge. That removes the old monthly hosting bill from this project. Domain renewals and any future development or third-party services remain separate. Most of all, the website now gives the club's quality room to shine. It presents the brand with the care it deserved from the beginning, and gives members, visitors and collaborators something they can feel proud to be part of. ## Explore the project - [Visit YES Fitness Bali](https://yesfitnessbali.com/) - [Explore memberships](https://yesfitnessbali.com/memberships/) - [The club on Instagram](https://www.instagram.com/yesfitnessbali/) Contact: [hello@archetype-systems.com](mailto:hello@archetype-systems.com)