# TASNUVA

A bespoke Shopify jewellery store, combining founder-led brand direction, custom theme development, SEO, payment integration and growth work.

Canonical page: https://www.archetype-systems.com/work/tasnuva/

## Contribution

Shopify store creation · Brand direction · Bespoke theme · SEO · Payments · Growth

## Designed for

Jewellery shoppers and the founding team

## The problem

The founder needed a Shopify store that expressed a specific brand vision while supporting the practical requirements of selling online.

## The approach

Archetype created and configured the Shopify store, shaped the branding direction and developed a bespoke theme around the founder’s vision. The scope also covered SEO, payment integration and growth work.

### Start with the founder’s vision.

Brand direction informed a custom theme tailored to the business.

### Connect presentation and purchase.

Store creation and payment integration brought the visual experience and transaction journey together.

### Build for continued development.

SEO and growth work formed part of the engagement alongside the initial store setup.

## What it enables

- Browse jewellery collections and individual product pages.
- Shop through an integrated cart and payment journey.
- Develop the storefront from a tailored Shopify foundation.

These are product capabilities, not measured educational or business outcomes. Portfolio inclusion does not imply studio ownership or availability for purchase.

Contact: [hello@archetype-systems.com](mailto:hello@archetype-systems.com)