# The Excellence Hub

An ongoing partnership spanning an education website, talent directory, custom CMS, brand packs, HTML emails, campaigns, copy, SEO and AIO.

Canonical page: https://www.archetype-systems.com/work/excellence-hub/

## Contribution

Website & CMS · Ecosystem branding · Email campaigns & copy · SEO & AIO

## Designed for

Education leaders, specialists and the internal team

## The problem

An expanding education ecosystem needed a consistent public identity and a website the team could keep developing, alongside the communications that support it.

## The approach

As a recurring client, The Excellence Hub has worked with Archetype across its website and wider communications. Delivery includes a talent directory, blog, custom CMS, ecosystem branding packs, HTML emails, email campaigns and copy, with SEO and AIO.

### Design across the ecosystem.

Branding packs provide a shared direction across the organisation’s connected platforms.

### Give the team publishing tools.

The website brings the blog and talent directory together with a bespoke CMS.

### Continue beyond the website.

HTML email design, campaign work and copy extend the engagement across recurring communications.

## What it enables

- Present education services and connected platforms through a shared website.
- Publish articles and maintain talent-directory content using a custom CMS.
- Carry a consistent brand into email campaigns and ecosystem materials.

These are product capabilities, not measured educational or business outcomes. Portfolio inclusion does not imply studio ownership or availability for purchase.

Contact: [hello@archetype-systems.com](mailto:hello@archetype-systems.com)