# The Education Bridge

A UK education directory built from scratch, with migrated member records, a custom backoffice CMS and CRM, and SEO and AIO.

Canonical page: https://www.archetype-systems.com/work/education-bridge/

## Contribution

Full website build · Member migration · Custom CMS & CRM · SEO & AIO

## Designed for

Schools, education providers and the directory team

## The problem

A directory needs to work for the people searching it, the members listed in it and the team maintaining it. Existing members also needed to move into the new platform.

## The approach

Archetype built The Education Bridge from scratch, migrated directory members and developed a custom CMS and CRM in its backoffice portal. SEO and AIO were included in the delivery.

### Carry the membership forward.

Member migration brought the existing directory community into the new platform.

### Build the operational side too.

A bespoke backoffice connects content management with relationship management.

### Make discovery part of delivery.

Search and AI discoverability work accompanied the website build.

## What it enables

- Find education providers through searchable, categorised listings.
- Maintain directory content through a custom CMS.
- Manage member relationships through the backoffice CRM.

These are product capabilities, not measured educational or business outcomes. Portfolio inclusion does not imply studio ownership or availability for purchase.

Contact: [hello@archetype-systems.com](mailto:hello@archetype-systems.com)