# Bespoke Software, Websites & AI Explore nine digital capability groups. Scope a website, software product, AI workflow or ongoing service with an interactive project estimate. Canonical page: https://www.archetype-systems.com/bespoke/ ## Capabilities ### Strategy & Direction - Digital strategy - Product discovery & roadmaps - Creative direction - Technical consultancy - Customer journeys - Systems architecture ### Brand & Communication - Brand strategy & positioning - Naming & messaging - Visual identity - Typography & design systems - Copywriting - Graphic & editorial design ### Film, Motion & Sound - Video production - Editing & colour grading - Motion graphics - Animation & visual effects - Photography & art direction - Sound design & audio production ### Websites & Commerce - Business & campaign websites - Ecommerce stores - Booking & membership platforms - Content management systems - Landing pages - Website migrations & rebuilds ### Apps & Software - Web & mobile applications - SaaS products - Portals & dashboards - Internal business tools - MVP development - Prototype-to-production engineering ### Interactive & Spatial - UI & UX design - Interactive prototypes - 3D modelling & visualisation - Interactive web experiences - AR & VR experiences - Digital installations ### AI & Automation - AI assistants & agents - Knowledge search & retrieval - Workflow automation - Document processing - Predictive models - AI integration into existing products ### Data & Connected Systems - Analytics & business intelligence - Data visualisation - Databases & data pipelines - APIs & system integrations - CRM & ERP integration - Reporting platforms ### Launch, Growth & Operations - Hosting & deployment - Maintenance & support - Performance & reliability - Search optimisation - Conversion optimisation & experimentation - Campaign & email automation ## Project and service packages ### Discovery & product roadmap Two workshops, requirements map, prioritised release plan and technical recommendation. Indicative range: GBP 1080–1800. Estimated delivery: 1–2 weeks. ### Technical & experience audit Review one existing website or app, key journeys and architecture; deliver a prioritised action plan. Indicative range: GBP 720–1440. Estimated delivery: 1–2 weeks. ### Brand identity essentials Two initial directions, one identity system, colour and typography, concise brand guide and two revision rounds. Indicative range: GBP 1800–2880. Estimated delivery: 2–3 weeks. ### Website messaging & copy Positioning workshop and copy for up to five pages, with two revision rounds. Indicative range: GBP 1080–1800. Estimated delivery: 1–2 weeks. ### Video edit & motion package One film up to 90 seconds from supplied footage, titles, colour and audio finishing; two revision rounds. Indicative range: GBP 1080–2160. Estimated delivery: 1–2 weeks. ### Brand video production Concept, one local single-location shoot, one film up to 90 seconds and two social cutdowns. Travel, talent and specialist equipment quoted separately. Indicative range: GBP 2160–3600. Estimated delivery: 2–4 weeks. ### Business website Up to five pages, responsive design, CMS, enquiry form, basic search setup and launch. Client supplies final copy and imagery. Indicative range: GBP 2160–3600. Estimated delivery: 2–3 weeks. ### Ecommerce website setup One Shopify or WooCommerce store, theme configuration, up to 20 supplied products, one payment provider and standard shipping rules. Indicative range: GBP 1800–2880. Estimated delivery: 1–3 weeks. ### Campaign landing page One responsive landing page, supplied content, enquiry form, analytics hookup and one revision round. Indicative range: GBP 720–1080. Estimated delivery: 1–1 weeks. ### MVP development A focused web product: one core workflow, authentication, up to two user roles, one integration and production deployment. Indicative range: GBP 5400–8640. Estimated delivery: 4–6 weeks. ### 0 to Hero — prototype to production Review an existing vibe-coded prototype, stabilise one core workflow, refine the UI, add testing and deploy. Major rewrites are scoped after the audit. Indicative range: GBP 4320–6480. Estimated delivery: 3–5 weeks. ### Internal tool or client portal One workflow, up to five screens, authentication, two roles and one existing data source. Indicative range: GBP 2880–4680. Estimated delivery: 2–4 weeks. ### UX & interface design sprint One key journey, up to eight screen designs, a clickable prototype and two revision rounds. Indicative range: GBP 1800–2880. Estimated delivery: 2–3 weeks. ### Interactive 3D web experience One interactive scene using supplied or simple custom assets, embedded in an existing website. Indicative range: GBP 2160–3960. Estimated delivery: 2–4 weeks. ### Workflow automation One defined workflow connecting up to three existing services, exception handling and handover. Indicative range: GBP 1080–2160. Estimated delivery: 1–2 weeks. ### AI knowledge assistant One assistant over supplied documents, one interface, source references and a defined evaluation set. Indicative range: GBP 2880–4680. Estimated delivery: 2–4 weeks. ### Analytics dashboard Up to two clean data sources, ten agreed metrics, three dashboard views and refresh setup. Indicative range: GBP 2160–3600. Estimated delivery: 2–3 weeks. ### API & system integration Connect two documented APIs, map agreed records, add scheduled sync, error logging and handover. Indicative range: GBP 1440–2880. Estimated delivery: 1–3 weeks. ### Deployment & launch setup One existing application, one environment, domain, TLS, backups, monitoring and deployment handover. Indicative range: GBP 720–1440. Estimated delivery: 1–2 weeks. ### SEO & conversion foundations Technical review, metadata for up to ten pages, analytics events and improvements to one conversion journey. Indicative range: GBP 1080–1800. Estimated delivery: 1–2 weeks. ### Product & technical advisory Monthly planning session, roadmap review and a prioritised decision brief. Indicative range: GBP 720–1080 per month. ### Ongoing brand & content design Up to four agreed design or copy deliverables per month using an existing brand system. Indicative range: GBP 1080–1800 per month. ### Ongoing video & motion Up to four short edits per month from supplied footage; titles, captions and one revision each. Indicative range: GBP 1080–1800 per month. ### Ecommerce store management One store, up to 20 catalogue changes, two merchandising updates and a monthly performance review. Customer support excluded. Indicative range: GBP 1080–1800 per month. ### Application maintenance One existing app: dependency review, monitoring checks and an agreed maintenance queue. New features and 24/7 cover excluded. Indicative range: GBP 720–1440 per month. ### Ongoing product design One prioritised design sprint each month, up to four screens and one revision round. Indicative range: GBP 1080–1800 per month. ### AI & automation operations Monitor up to three existing workflows, monthly quality evaluation and one agreed improvement. Indicative range: GBP 720–1440 per month. ### Data & reporting operations Maintain up to two pipelines and one dashboard; monthly data-quality review and report. Indicative range: GBP 720–1440 per month. ### Paid ads management One ad platform, up to two campaigns, weekly optimisation and a monthly report. Advertising spend and new creative excluded. Indicative range: GBP 1080–1800 per month. ### Marketing campaign management One channel, monthly campaign plan, up to four content or email assets and performance reporting. Media spend excluded. Indicative range: GBP 1440–2160 per month. Prices are planning estimates subject to scope review. Third-party costs and applicable taxes are additional. Custom requirements are priced separately. Date selections do not reserve availability. Contact: [hello@archetype-systems.com](mailto:hello@archetype-systems.com)